Commerce infrastructure, rethought
The storefront is
yours again.
Otta is the clean, composable commerce platform built on EmDash. Ship the store you imagined — without the stack you inherited.
Open source core · Deploy anywhere
MONDAY, 09:41
Good morning, Anika.
Store performanceLast 30 days
Revenue ↗Recent orders
Studio Set#1048 · 2 min ago$248.00
Paper Lamp#1047 · 8 min ago$126.00
✦
Every surface, yours.Build the shopping experience, not around it.
THE NEW DEFAULT FOR INDEPENDENT COMMERCE
FieldnotesMODERN OBJECTSmorrowPALMAthe standard
01 / THE PLATFORM
Everything you need
to sell. Nothing you
need to escape.
Otta gives you a purpose-built editorial system, a flexible data model, and a storefront with no ceiling. It is the familiar ease of a CMS with the headroom of modern infrastructure.
Meet the building blocks →01.5 / THE LIGHTER WAY
THREE THINGS THAT MATTER
Start with
what is yours.
Build on a commerce foundation that keeps your team close to the work and your store free to grow in its own direction.
OTTA
Build the store,
not around a stack.
A small, modern commerce core that stays close to your team and out of your way.
- START WITH
- A focused runtime
- STOREFRONT
- Any frontend, your call
- CONTROL
- Your cloud, your rules
01 YOUR DATA
THE CLEAR PATHShape commerce
around your work.
Model products, content, and relationships in ways that make sense for your business from day one.
- START WITH
- Your business model
- STOREFRONT
- Content that belongs together
- CONTROL
- One clear source of truth
02 YOUR DELIVERY
THE OPEN PATHChoose how
you go live.
Bring the frontend and infrastructure that fit your team, then evolve both without starting over.
- START WITH
- The tools you trust
- STOREFRONT
- Any frontend, your call
- CONTROL
- Your cloud, your rules
↳
Otta’s premise: less machinery, more main event. Keep the runtime lean and put your energy into the experience customers actually remember.
Choose Otta →01.6 / FOLLOW THE SIGNAL
A simple decision tree
for an ambitious store.
START HEREWhat do you wantfrom commerce?
01 / CONTROL⌘
Want to own
your stack?
Deploy where you choose. Shape every layer.
YESCONTINUE ↓
02 / SPEED↯
Want to move
without drag?
Keep the runtime lean and the work close.
YESCONTINUE ↓
03 / IDENTITY✦
Want a store
that is yours?
Make the experience distinct, not predefined.
YESCONTINUE ↓
EVERY YES LEADS HEREotta.shBUILD YOUR MAIN EVENT→
otta.shBUILD YOUR MAIN EVENT→↳ If the answer is yes to any of these, you are already heading in the right direction.
Your store,
in your language.
Model the products, stories, and relationships that actually make sense for your business. No workarounds required.
Explore content modeling ↗Frontends without
compromise.
Bring your own stack. Otta is API-first, edge-ready, and designed for every expressive frontend.
Build your storefront ↗Made to move
at your speed.
From first product to global rollout, every layer is designed to stay out of the way.
See how Otta scales ↗“It feels like we finally have a commerce engine that speaks our language.”
LF
Lena FordFounder, Fieldnotes
02 / BUILT FOR THE REAL WORK
More room to make it yours.
Great commerce brands are never off the shelf. Otta starts with a sane foundation, then gets out of your way — so your team can make something distinct.
- + Content editing that feels native
- + Structured commerce data
- + Your cloud, your deployment
03 / A BETTER DEFAULT
Commerce has changed.
Its infrastructure should too.
Built on EmDash, Otta pairs the warmth of a great publishing tool with the confidence of a platform made for the web we have now.
Why we built Otta →THE NEXT CHAPTER STARTS HERE